Insights

Insights from building and testing AI search entry points for local businesses.

These articles reflect practical observations on how AI search, Google AI search, and GEO (Generative Engine Optimization) are changing customer acquisition — with a focus on real enquiries, not theory.

Featured insights

• What a Valid AI Search Enquiry Looks Like
  Why enquiry actions — not traffic — are the right validation signal in the AI search era.
• Why Enquiries Matter More Than Traffic for Local Businesses
  How AI search compresses decision-making and changes what “performance” really means.
• Why AI Search Changes How Local Services Are Chosen
  From scrolling and discovery to intent, context, and immediate contact.

How to read these insights

• These are not step-by-step guides or growth hacks.
• They focus on how AI search behaves and how enquiry-driven businesses should interpret it.
• They are written to remain relevant as AI search evolves.

If you are evaluating AI-driven customer acquisition, these insights are intended to help you think clearly before committing budget or changing strategy.

These insights are based on real observations from building and testing AI search and GEO entry points for local businesses. They are not guarantees or forecasts.